Merry Christmas 2011 !

Merry Christmas and a perfect start into 2012 to all visitors on this site !

Ina in der Erzherzog Johann Suite, No 204 Graz

3 minutes portrait, Ina

Ina in der Erzherzog Johann Suite, No 204 Graz

Ina im März 2011

Ina, my daughter 7:50 am, on the camp bed, suite 204, Hotel Erzherzog Johann, Graz, Styria, Austria

Nick Veasey with x-rated music instruments

Nick Veasey, X-Ray in Graz

Still everybody is in a state of shock about the natural and nuclear disaster that devastated Japan last week. At first you think you are not prepared to deal with something like an exhibition of photos by a guy who uses X-rays – RADIOACTIVE RADIATION – to create his images. How scary art can be! So this is about British photographer Nick Veasey. He uses nuclear radiation to visualise his art. His pictures are amazingly beautiful. Art gallery Jungwirth in Graz opened the show yesterday.
Photographer and art gallery owner Christian Jungwirth did not spare any effort to live up to Nick Veasey´s oeuvre when he designed the invitation letter.
He copied one of Veasey´s images to genuine X-ray film material and, above all, used those original envelopes – in which doctors and hospitals hand you out your X-rays – to mail invitations to the exhibition to his clients. Surprise facor: high (First thought upon opening the envelope: I havent´t been X-rayed recently……… Astonished Reinhard Fasching viewing an X-rayed teddy bear on a 30 cm x 40 cm negative sheet smiling at him.) Collector´s value: +++

Nick Veasey with x-rated music instruments

Nick Veasey with x-rated music instruments

In 15 years of intensely dealing with X-ray photography Nick Veasey´s pushed his unique work close to perfection. In an interview Veasey explains that taking X-ray photos for medical uses on analog equipment is very similar to the technique you apply when you produce images for the advertising industry. Exposure has become a digital process in the majority of cases. Analog equipment has become rare and hard to find. So finding appropriate equipment kept Nick Veasey busy for a long time. He got lucky in technical industry. Nowadays he works in analog fashion, using film in a bunker near London which was used by the military formerly. His main concern is to work with great care as to avoid accidents and keep safety high. He would not allow anyone to assist him when he carries out the X-raying process using either one of 3 X-ray aparatusses. After that it is his team´s turn to take care of the finish of the pictures on digital equipment.

Vernisage im Atelier Jungwirth, Graz

Vernisage, Atelier Jungwirth, Graz


This type of photographic technique can be very time-consuming. Looking at the image of an aeroplane it is hard to believe that it took him well over one year to realise it. It makes sense when you find out that the plane was shipped from the USA to his studio in London in single components.

My favourites are Nick Veasey´s fashion illustrations and the stories covering them. They unmask the fascination about beauty in an impressive way and let us look beyond this artificial world and

how it falls apart when you catch a glimpse of reality. It is interesting how the focus of attention is taken from the frontside to the backside. Who ever thought of what happens to a woman´s foot when wearing Prada high heels, for instance? Did you expect a woman literally walking on her toe nails with her most probably not even noticing it. Veasey´s nature photography is also stunning. He shows us unexpected insights into the fragility of flora and fauna.

Go see Nick Veasey´s X-rays at Atelier Jungwirth in Graz (until June 4, 2011).

Bestrahlte Lederhose mit Christian Jungwirth

Christian Jungwirth with x-rayed Lederhose

Last supper, by Luca Leon Fasching

„Bread“ was the last theme of the Austrian young pro photographers award.
David La Chapelle inspired my son Luca and he stage managed the last supper by Leonardo da Vinci with some of his friends in our photostudio in Bregenz, Austria

With this work Luca won the award the 2nd time in series. We are very happy and want to give Luca our best wishes and congratulations !

last supper, award winning image

Luca Fasching, last supper

More images and a impressive making of video you will find here …


Ready for action, our new super studio in Bregenz, Austria

From Feb. 24th to 26th we relocated our studio into the new rooms in the Brosswaldengasse in Bregenz.
It took our team with 5 people and 4 profesional men with a big truck from SLG, more than 120 packing cases organized by Sabine, to tansfer all these things in a very short time.
Here are the first images of our new studio, shot early morning on Feb., shortly before the fist trucks arrived.
More images and details will follow soon.

Daily bussiness of a pro photographer

Those last few days before moving to the premises of our new studio turned out to be a real challenge. My whole team and myself were facing multiple work (and skill) load. One part was to full-time controlling and assisting the finishing works in our new studio. The other part of the show was daily photographer´s business. So after a slow 2011 business start in January we had to kick off into the hectic daily business that we are accustomed to usually.
At the beginning of last week our customer Boesch knocked on our door with a job. The quest was to produce images that transport the message of Boesch´s business: cleaning. So – wow – this job took us to extremely „exciting“ locations such as the retirement home in Götzis, Bosch`s production facilities in Lustenau and the Rheincenter shopping mall. The real hard part about such a job always is to match the customers idea and the photographer´s vision on a professional and accurate basis. Thanks to many years of experience and a high range of flexibility in dealing with situations and a vision for space we managed to achieve a result that satisfied both, Bosch and us. Getting technical: We used well-established wireless flash lighting by Elinchrom to achieve the perfect light situation. More information about details later.

Fotografie für Bösch Reinigungstechnik

Teamwork in the Rheincenter, Lustenau

More jobs: After a conceptual meeting with our customer „Kantonalbank Glarus“ mid last week we scheduled the image shooting for the campaign on a vinyard in Switzerland on Thursday. The mission was to take portraits and images for a new campaign in the private banking sector.

We used non-professional models for both jobs. Such jobs imply two tasks: The photographer concentrates on composing the image while keeping an eye on the models to make sure facial expression and body language are transporting the message. Not easy.
It does not only take the photographer to create a successful image. There is a whole experienced team adding to it behind the scenery such as technical assistance, lighting, computer performance, makeup, costumes, organisation and many other details. This category of job requires intense concentration and team-mindedness from everybody.

Shooting in einem Proberaum in Glarus

Shooting in a musicans rehearsal room

Kontrolle am Macbook

These jobs granted long working hours because the photos we took during the day had to be processed on the computer and the final version to instantly be emailed to the customer at night.

The finale of this working week was highlighted by beer: The brewer or the best-tasting beer of Vorarlberg, Mohrenbrauerei, paid us a visit at our studio. I was to take photos for a new sixpack(??) cardboard tray for the radler beer. It was not easy to arrange the bottles on crushed ice. The whole action turned into a rat race because we had moved our ice box to the premises of our new studio already. So what we did was run back and forth across the backyard.

Hard Work, Radler auf Eis

Hard Work, Sarah and Reini with Mohren Radler on crashed Ice

The biggest obstacles of all about this job was the labels curling and coming off the bottles whith all the condensation caused by the crushed ice arranged around them. How did we solve this problem? You must know that we are magicians with a big trick box. So we just picked the right trick for this kind of illusion…

Oh, I almost forgot about Alex, Lukas and Ivo. They spent the whole week taking photos of Swarovski crystal wonderworld treasures in our studio, which means they were busy doing an extensive, intensive and precise type of job, too.

The result of a working week: 3 jobs, 34 hours of plain photography, 14 hours of desktop publishing work, together 84 hours of work for everybody in this SFH team, 23 subjects, approx. 800 pictures, 96 GB of data, 420 kilometres on the road, 12 kgs crushed ice, 4 crates of beer (not all spent yet) …

Nude & Jewellery photography

Some new images, i did with jewellery by Swarovski Elements. I worked together with Akira Sun, a professional nude model from Frankfurt. The style was choosen as a classical, reduced portrait style, because of the size of the designer pieces.

Reinhard Fasching fotografiert Akira Sun mit Swarovski Jewelery

Swarovski Elements & Akira Sun

Find the first part of the series at our sfh+ webpage, the next part with some surprising photos you will find briefly…

New Lookbook, photography for Seeberger Hats, Germany

The first shooting we did in our upcoming superb photostudio in Bregenz was the new 2011 collection for Seeberger Hats in Germany. After renovating the studio, we will relocate in jan. 2011.

The new Lookbook Design was created by Andreas Haselwanter . Styling was done by Urs Affolter, hair and makeup Artist was Ariane Riedl. Casting and organisation by Sabine and thanks to my 1st Assistent Luca, both from sfh corporate imaging in Bregenz.

Long summer days for photographers, shooting for Lufthansa

The summer days are always the longest days for photographers. At our last shooting forLufthansa Training and Conference Center in Seeheim we did this experience as well. After 2 days and 14 + 9 hours, hard work between sunrise and sunset, with a Team of 2 photographers, 2 photographer assistents, Makeup and Styling, Top motivated wonderfull Lufthansa stuff ( SPCIAL thanks to Sven, Sefta, Sascha, Christina, Doris, Sara, Anka, Lucia, Andreas, Nat, Felix, Mario, Lee, Luca, Ivo, Verena und Nadine ..;-) ) we were tired but totaly satisfied.
And special thanks to the agencySpitzar trusting in our work !
Her some making of images, film and the original photography will follow later on this site …

New Seeberger summer collection 2011, making of photography

Yesterday we finished with our shooting for the new Seeberger summer colection 2010 Lookbook. The shooting was done in the sfh+ alternate studio.
Sabine: Casting and organisation
Ariane: Hair, Makeup
Martina, Corinna and Simon: Models
Urs: Styling
Andreas: Graphic Design
Luca: Assistent, Making of
Reinhard: Lightning, photography and conception
Camera: Hasselblad H3DII, 39 Mio Pix
studio lighntnig: Hensel

Specials thanks to Bettina and Seeberger for their confidence!

A making of video will folow soon…